Track the content being pinned by other users from your website It sounds simple, but again, it’s something many forget. When you post images to your account, always ensure they link back to the correct/relevant page on your website. When uploading a pin, add a URL that links back to your website You only get 160 characters for your Pinterest bio, so make each letter count. Spend a little time putting together a punchy bio which explains who you are and what you do. This suggestion sounds simple, but you’d be surprised by how many brands leave out vital information on their profile.Įnsure that anyone who comes to your Pinterest profile is able to find out about your business, and can easily get in touch if they want to. Fill in all your business details on your profile This can be incredibly useful in evaluating and adapting your Pinterest strategy.Ģ. Get analytics on your pins and boards.This is a great way to drive traffic and increase brand awareness. The ability to verify your website and get a check-mark next to your name, to show you’re a legitimate account.This will help you to grow your Pinterest account and drive sales. Access to a library of marketing content.

This will make you look more professional. The ability to display your company name, rather than your personal name, on your profile.Pinterest Business accounts also come with a range of important benefits, including: It’s easy to set one up - you can even convert your existing personal account into a business one. Pinterest’s T&Cs state that if you’re trying to drive traffic to any website where you make money, you should have a Business account.

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